The Price of Elegance, Fast, and Reasonably Priced
My guess is that most of you have read the articles in the New York Times about why Apple shipped their manufacturing to China (How the U.S. Lost Out on IPhone Work), and about the horrible conditions in the plants there (In China Human Costs are Built into IPad). Note I am writing this on an Apple NoteBook, read the articles on my IPad2, and have my trusty IPhone at my side. But these two articles raise important questions about who we are and where we are going. And even more important, they raise interesting questions about our conventional wisdom about our problems off shoring jobs and leadership.
Lets start with the first one about why we couldn’t do the work here. The first article points out a couple of important things. First the added labor costs are small compared to the total price of the IPad so that was not the driving factor. What is the driving force is flexibility and speed:
One former executive described how the company relied upon a Chinese factory to revamp iPhone manufacturing just weeks before the device was due on shelves. Apple had redesigned the iPhone’s screen at the last minute, forcing an assembly line overhaul. New screens began arriving at the plant near midnight.
A foreman immediately roused 8,000 workers inside the company’s dormitories, according to the executive. Each employee was given a biscuit and a cup of tea, guided to a workstation and within half an hour started a 12-hour shift fitting glass screens into beveled frames. Within 96 hours, the plant was producing over 10,000 iPhones a day.
“The speed and flexibility is breathtaking,” the executive said. “There’s no American plant that can match that.”
…In part, Asia was attractive because the semiskilled workers there were cheaper. But that wasn’t driving Apple. For technology companies, the cost of labor is minimal compared with the expense of buying parts and managing supply chains that bring together components and services from hundreds of companies.
For Mr. Cook, the focus on Asia “came down to two things,” said one former high-ranking Apple executive. Factories in Asia “can scale up and down faster” and “Asian supply chains have surpassed what’s in the U.S.” The result is that “we can’t compete at this point,” the executive said.
Okay, so it comes down to supply chains, and industrial clustering as it is called in the economics world. Paul Krugman addresses some of this in one of his blogs, Chinese Manufacturing and the Auto Bailout. There is no question that this kind of organization of people and resources is highly efficient. But that misses the whole point raised by the other article, is that really where we want to go?
The second article basically points out the human cost of this kind of organization:
However, the workers assembling iPhones, iPads and other devices often labor in harsh conditions, according to employees inside those plants, worker advocates and documents published by companies themselves. Problems are as varied as onerous work environments and serious — sometimes deadly — safety problems.
Employees work excessive overtime, in some cases seven days a week, and live in crowded dorms. Some say they stand so long that their legs swell until they can hardly walk. Under-age workers have helped build Apple’s products, and the company’s suppliers have improperly disposed of hazardous waste and falsified records, according to company reports and advocacy groups that, within China, are often considered reliable, independent monitors.
Is that where we really want to go? In fact, should the companies whose products we buy be allowed to tolerate those kinds of conditions. Apple touts its “ supplier code of conduct that details standards on labor issues, safety protections and other topics. The company has mounted a vigorous auditing campaign, and when abuses are discovered, Apple says, corrections are demanded.” Yeah right. As the article points out:
Some former Apple executives say there is an unresolved tension within the company: executives want to improve conditions within factories, but that dedication falters when it conflicts with crucial supplier relationships or the fast delivery of new products. Tuesday, Apple reported one of the most lucrative quarters of any corporation in history, with $13.06 billion in profits on $46.3 billion in sales. Its sales would have been even higher, executives said, if overseas factories had been able to produce more.
Nothing drives the train like greed and profit and if we learned nothing from the BP oil spill, it is that even the best intentions sooner or later get subverted to the bottom line. Without a government enforcing worker safety and health requirements, they slide. But my favorite insight is what I have always known starting as a lowly Captain flying in Vietnam. Generals, Admirals, CEOs, and yes even Presidents rarely really know what is going on even with the best of intentions:
In 2010, Steven P. Jobs discussed the company’s relationships with suppliers at an industry conference.
“I actually think Apple does one of the best jobs of any companies in our industry, and maybe in any industry, of understanding the working conditions in our supply chain,” said Mr. Jobs, who was Apple’s chief executive at the time and who died last October.
“I mean, you go to this place, and, it’s a factory, but, my gosh, I mean, they’ve got restaurants and movie theaters and hospitals and swimming pools, and I mean, for a factory, it’s a pretty nice factory.”
Yeah, for a prison Mr. Jobs. We see what we want to see when we are successful and we make excuses like this is a better life than they would have had, but then some get killed and don’t have any life at all. And the question is, if this is the model for success, do we really want that kind of success? As one current Apple executive said:
“You can either manufacture in comfortable, worker-friendly factories, or you can reinvent the product every year, and make it better and faster and cheaper, which requires factories that seem harsh by American standards. And right now, customers care more about a new iPhone than working conditions in China”
Somehow I find that troubling. Is the next new shiny toy worth that cost?